ASSOCIATED AGENCIES “BRAND VIDEO”

Associated Agencies is a 135-year-old, privately-held insurance and risk management firm. Despite their long history of success, they had never produced a video defining their role in the industry.

When their marketing team reached out to us for this project, they knew they needed updated photos and videos for their site, but weren’t sure what those should look like or how extensive they should be.

Chicago Valley consulted with select executives from Associated's team to understand exactly what they needed their video and photos to accomplish. Our responsibility was not only to highlight their work culture, but also to use storytelling to showcase their rich history and craft a compelling narrative that would help prospective clients understand the role they serve.

Another challenge was the planning and execution of our services. In addition to creating the featured video, we conducted a headshot photoshoot for select employees and a lifestyle photoshoot featuring several departments, providing the company with versatile assets for future use.

Over the course of two days, we executed a carefully planned schedule that allowed us to interview the President and CEO while our photographer simultaneously completed headshots and lifestyle photos at another location.

To ensure our client fully understood our process, we created story outlines, helped their team develop interview questions, crafted conceptual visuals to communicate our vision, and provided a comprehensive timeline of the project from start to finish.